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Buy/Sell	Transaction Date	Acceptance DateTime	Issuer Name	Issuer Trading Symbol	Reporting Owner Name	Reporting Owner Relationship	Transaction Shares	Price per Share	Total Value	Shares Owned Following Transaction	Form
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	700	$40.3557	$28,249.0000	30,000	Form 4
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	1,600	$39.6288	$63,406.1000	30,700	Form 4
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	700	$40.3521	$28,246.5000	30,000	Form 4
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	5,100	$38.5569	$196,640.0000	32,400	Form 4
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	5,200	$38.5785	$200,608.0000	32,300	Form 4
Sell	2013-05-22	2013-05-24 18:42:31	ServiceNow, Inc.	NOW	Slootman Frank	director officer	1,700	$39.6192	$67,352.6000	30,700	Form 4
Sell	2013-05-22	2013-05-24 15:13:21	ServiceNow, Inc.	NOW	Scarpelli Michael	officer	5,458	$40.5435	$221,286.0000	200,000	Form 4
Sell	2013-05-21	2013-05-23 16:26:05	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	121,655	$39.8906	$4,852,890.0000	9,330,340	Form 4
Sell	2013-05-21	2013-05-23 16:26:05	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	1,200	$40.2808	$48,337.0000	9,329,140	Form 4
Buy	2013-05-20	2013-05-22 18:06:35	ServiceNow, Inc.	NOW	Scarpelli Michael	officer	25,000	$3.0000	$75,000.0000	302,308	Form 4
Sell	2013-05-20	2013-05-22 18:06:35	ServiceNow, Inc.	NOW	Scarpelli Michael	officer	96,850	$40.5624	$3,928,470.0000	205,458	Form 4
Sell	2013-05-16	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	17,598	$40.0700	$705,152.0000	57,098	Form 4
Sell	2013-05-16	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	15,047	$40.8900	$615,272.0000	834,153	Form 4
Sell	2013-05-16	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	52,783	$40.0700	$2,115,010.0000	849,200	Form 4
Sell	2013-05-16	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	5,016	$40.8900	$205,104.0000	52,082	Form 4
Sell	2013-05-17	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	59,797	$40.1400	$2,400,250.0000	774,356	Form 4
Sell	2013-05-17	2013-05-20 21:30:59	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	19,908	$40.1400	$799,107.0000	32,174	Form 4
Sell	2013-05-15	2013-05-16 21:33:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	70,206	$40.5200	$2,844,750.0000	901,983	Form 4
Sell	2013-05-15	2013-05-16 21:33:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	23,400	$40.5200	$948,168.0000	74,696	Form 4
Sell	2013-05-14	2013-05-16 21:33:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	61,282	$39.9900	$2,450,670.0000	972,189	Form 4
Sell	2013-05-14	2013-05-16 21:33:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	20,448	$39.9900	$817,716.0000	98,096	Form 4
Sell	2013-05-14	2013-05-16 21:33:32	ServiceNow, Inc.	NOW	Barber Paul V	director	4,776	$40.1000	$191,518.0000	122,316	Form 4
Sell	2013-05-14	2013-05-16 21:33:32	ServiceNow, Inc.	NOW	Barber Paul V	director	25,374	$40.1000	$1,017,500.0000	649,362	Form 4
Buy	2013-05-15	2013-05-16 20:14:41	ServiceNow, Inc.	NOW	McGee Daniel	officer	30,000	$3.0000	$90,000.0000	63,970	Form 4
Sell	2013-05-15	2013-05-16 20:14:41	ServiceNow, Inc.	NOW	McGee Daniel	officer	30,000	$40.5242	$1,215,730.0000	33,970	Form 4
Sell	2013-05-15	2013-05-16 20:14:00	ServiceNow, Inc.	NOW	Schneider David	officer	25,000	$40.6465	$1,016,160.0000	0	Form 4
Buy	2013-05-15	2013-05-16 20:14:00	ServiceNow, Inc.	NOW	Schneider David	officer	25,000	$3.0000	$75,000.0000	25,000	Form 4
Buy	2013-05-14	2013-05-16 20:14:00	ServiceNow, Inc.	NOW	Schneider David	officer	7,500	$3.0000	$22,500.0000	7,500	Form 4
Sell	2013-05-14	2013-05-16 20:14:00	ServiceNow, Inc.	NOW	Schneider David	officer	7,500	$39.5611	$296,708.0000	0	Form 4
Sell	2013-05-13	2013-05-15 17:34:29	ServiceNow, Inc.	NOW	Scarpelli Michael	officer	20,000	$39.7767	$795,534.0000	277,308	Form 4
Buy	2013-05-13	2013-05-15 17:34:29	ServiceNow, Inc.	NOW	Scarpelli Michael	officer	20,000	$3.0000	$60,000.0000	297,308	Form 4
Sell	2013-05-13	2013-05-15 17:33:22	ServiceNow, Inc.	NOW	CODD RONALD E F	director	20,000	$40.0000	$800,000.0000	17,400	Form 4
Sell	2013-05-10	2013-05-14 21:32:15	ServiceNow, Inc.	NOW	Barber Paul V	director	17,164	$40.0300	$687,075.0000	679,028	Form 4
Sell	2013-05-10	2013-05-14 21:32:15	ServiceNow, Inc.	NOW	Barber Paul V	director	3,230	$40.0300	$129,297.0000	127,900	Form 4
Sell	2013-05-13	2013-05-14 21:32:15	ServiceNow, Inc.	NOW	Barber Paul V	director	4,292	$40.0200	$171,766.0000	674,736	Form 4
Sell	2013-05-13	2013-05-14 21:32:15	ServiceNow, Inc.	NOW	Barber Paul V	director	808	$40.0200	$32,336.2000	127,092	Form 4
Sell	2013-05-10	2013-05-14 21:30:55	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	15,373	$40.0200	$615,227.0000	1,043,110	Form 4
Sell	2013-05-13	2013-05-14 21:30:55	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	9,636	$39.7200	$382,742.0000	1,033,470	Form 4
Sell	2013-05-13	2013-05-14 21:30:55	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	3,210	$39.7200	$127,501.0000	118,544	Form 4
Sell	2013-05-10	2013-05-14 21:30:55	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	5,128	$40.0200	$205,223.0000	121,754	Form 4
Sell	2013-05-08	2013-05-10 20:00:25	ServiceNow, Inc.	NOW	Barber Paul V	director	3,960	$39.6000	$156,816.0000	131,130	Form 4
Sell	2013-05-08	2013-05-10 20:00:25	ServiceNow, Inc.	NOW	Barber Paul V	director	21,040	$39.6000	$833,184.0000	696,192	Form 4
Buy	2013-05-08	2013-05-10 16:42:21	ServiceNow, Inc.	NOW	Schneider David	officer	17,500	$3.0000	$52,500.0000	17,500	Form 4
Sell	2013-05-08	2013-05-10 16:42:21	ServiceNow, Inc.	NOW	Schneider David	officer	17,500	$39.4928	$691,124.0000	0	Form 4
Sell	2013-05-08	2013-05-09 19:44:20	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	127,145	$39.7388	$5,052,590.0000	9,451,990	Form 4
Sell	2013-05-07	2013-05-08 21:30:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	250	$40.0700	$10,017.5000	126,882	Form 4
Sell	2013-05-07	2013-05-08 21:30:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	750	$40.0700	$30,052.5000	1,058,480	Form 4
Sell	2013-05-06	2013-05-08 21:30:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	5,042	$40.4300	$203,848.0000	127,132	Form 4
Sell	2013-05-06	2013-05-08 21:30:49	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	15,126	$40.4300	$611,544.0000	1,059,230	Form 4
Sell	2013-05-06	2013-05-08 21:30:24	ServiceNow, Inc.	NOW	Barber Paul V	director	15,280	$40.4100	$617,465.0000	718,242	Form 4
Sell	2013-05-07	2013-05-08 21:30:24	ServiceNow, Inc.	NOW	Barber Paul V	director	1,010	$40.0800	$40,480.8000	717,232	Form 4
Sell	2013-05-07	2013-05-08 21:30:24	ServiceNow, Inc.	NOW	Barber Paul V	director	190	$40.0800	$7,615.2000	135,090	Form 4
Sell	2013-05-06	2013-05-08 21:30:24	ServiceNow, Inc.	NOW	Barber Paul V	director	2,876	$40.4100	$116,219.0000	135,280	Form 4
Sell	2013-05-03	2013-05-07 19:07:58	ServiceNow, Inc.	NOW	Slootman Frank	director officer	200	$40.9975	$8,199.5000	0	Form 4
Buy	2013-05-03	2013-05-07 19:07:58	ServiceNow, Inc.	NOW	Slootman Frank	director officer	8,200	$2.6000	$21,320.0000	8,200	Form 4
Sell	2013-05-03	2013-05-07 19:07:58	ServiceNow, Inc.	NOW	Slootman Frank	director officer	8,000	$40.6169	$324,935.0000	200	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	5,072	$40.7434	$206,651.0000	9,369,810	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	7,700	$39.9691	$307,762.0000	130,400	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	700	$40.7164	$28,501.5000	129,000	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	400	$40.7300	$16,292.0000	130,000	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	600	$40.7217	$24,433.0000	1,205,000	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	6,600	$39.9676	$263,786.0000	129,700	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	308,666	$39.1656	$12,089,100.0000	9,470,470	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	28,700	$39.2480	$1,126,420.0000	136,300	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	95,594	$40.0826	$3,831,660.0000	9,374,880	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	31,900	$39.2494	$1,252,060.0000	138,100	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	36,150	$39.2499	$1,418,880.0000	1,213,850	Form 4
Sell	2013-05-02	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	39,568	$39.4943	$1,562,710.0000	9,330,240	Form 4
Sell	2013-05-02	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	1,100	$40.1364	$44,150.0000	9,329,140	Form 4
Sell	2013-05-01	2013-05-03 19:26:28	ServiceNow, Inc.	NOW	LUDDY FREDERIC B	officer	8,250	$39.9696	$329,749.0000	1,205,600	Form 4
Sell	2013-05-01	2013-05-03 19:02:59	ServiceNow, Inc.	NOW	JOSEFSBERG ARNE	officer	300	$40.7100	$12,213.0000	34,656	Form 4
Buy	2013-05-01	2013-05-03 19:02:59	ServiceNow, Inc.	NOW	JOSEFSBERG ARNE	officer	100,000	$3.0000	$300,000.0000	134,656	Form 4
Sell	2013-05-01	2013-05-03 19:02:59	ServiceNow, Inc.	NOW	JOSEFSBERG ARNE	officer	75,450	$39.3221	$2,966,850.0000	59,206	Form 4
Sell	2013-05-01	2013-05-03 19:02:59	ServiceNow, Inc.	NOW	JOSEFSBERG ARNE	officer	24,250	$39.9920	$969,806.0000	34,956	Form 4
Sell	2013-05-02	2013-05-03 19:01:57	ServiceNow, Inc.	NOW	Slootman Frank	director officer	100	$40.0000	$4,000.0000	0	Form 4
Buy	2013-05-02	2013-05-03 19:01:57	ServiceNow, Inc.	NOW	Slootman Frank	director officer	100	$2.6000	$260.0000	100	Form 4
Sell	2013-05-01	2013-05-03 19:01:57	ServiceNow, Inc.	NOW	Slootman Frank	director officer	21,800	$39.2066	$854,704.0000	9,900	Form 4
Sell	2013-05-01	2013-05-03 19:01:57	ServiceNow, Inc.	NOW	Slootman Frank	director officer	9,900	$40.0925	$396,916.0000	0	Form 4
Buy	2013-05-01	2013-05-03 19:01:57	ServiceNow, Inc.	NOW	Slootman Frank	director officer	31,700	$2.6000	$82,420.0000	31,700	Form 4
Sell	2013-05-01	2013-05-02 21:45:58	ServiceNow, Inc.	NOW	Barber Paul V	director	4,230	$40.2100	$170,088.0000	733,522	Form 4
Sell	2013-05-01	2013-05-02 21:45:58	ServiceNow, Inc.	NOW	Barber Paul V	director	41,768	$39.5300	$1,651,090.0000	733,522	Form 4
Sell	2013-05-01	2013-05-02 21:45:42	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	41,768	$39.5300	$1,651,090.0000	1,074,360	Form 4
Sell	2013-05-01	2013-05-02 21:45:42	ServiceNow, Inc.	NOW	NOELL CHARLES III	director	4,230	$40.2100	$170,088.0000	1,074,360	Form 4
Buy	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	45,000	$3.0000	$135,000.0000	95,000	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	22,500	$41.6113	$936,254.0000	22,500	Form 4
Buy	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	50,000	$3.0000	$150,000.0000	50,000	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	22,500	$41.6113	$936,254.0000	22,500	Form 4
Buy	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	50,000	$3.0000	$150,000.0000	50,000	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	22,500	$43.7956	$985,401.0000	0	Form 4
Buy	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	45,000	$3.0000	$135,000.0000	95,000	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	22,500	$43.7956	$985,401.0000	0	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	50,000	$40.2300	$2,011,500.0000	45,000	Form 4
Sell	2013-04-25	2013-04-29 18:05:04	ServiceNow, Inc.	NOW	Schneider David	officer	50,000	$40.2300	$2,011,500.0000	45,000	Form 4
Buy	2013-04-25	2013-04-29 18:03:45	ServiceNow, Inc.	NOW	Slootman Frank	director officer	30,000	$2.6000	$78,000.0000	30,000	Form 4
Sell	2013-04-25	2013-04-29 18:03:45	ServiceNow, Inc.	NOW	Slootman Frank	director officer	30,000	$40.0000	$1,200,000.0000	0	Form 4
Buy	2013-04-26	2013-04-29 18:03:45	ServiceNow, Inc.	NOW	Slootman Frank	director officer	70,000	$2.6000	$182,000.0000	70,000	Form 4
Sell	2013-04-26	2013-04-29 18:03:45	ServiceNow, Inc.	NOW	Slootman Frank	director officer	70,000	$42.4399	$2,970,790.0000	0	Form 4

Insider Trading: SEC Form 4, Insider Buying & Selling Data

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